Loyalty rewards

A loyalty reward gives a subscriber a better price once they have stayed a certain number of cycles. "10% off to start, 20% off from your fourth delivery" — the discount improves automatically, with nothing for you or the customer to do.

Setting one up

On a delivery option, turn on loyalty reward and set two things:

• After how many cycles the better price starts
• What the better price is — a percentage off, a fixed amount off, or a set price

The customer sees both stages on the product page before they buy, because the improving price is part of what makes the offer attractive.

One step, not a ladder

You can set one reward step per delivery option. You cannot stack "10% → 15% → 20% → 25%".

This is a Shopify limit, not a design choice: a selling plan accepts at most two pricing policies — one fixed and one recurring, and the recurring one takes a single "after cycle" value. A ladder would need more, and Shopify refuses it.

We would rather the builder only offer what the runtime can actually deliver than let you configure a ladder that silently collapses to one step at checkout.

Choosing the step

Put the step just past your churn cliff. If most cancellations happen after the third delivery, a reward starting at the fourth gives a wavering customer a concrete reason to take one more.

How it appears

On the product page, under the cadence:

Every month — $9.00 · save 10% 20% off from your 4th delivery

In the portal, a subscriber who has not yet reached the step sees how close they are, which is itself a retention message:

One more delivery until your price drops to $8.00

Interaction with other pricing

The reward replaces the ordinary subscription price from the chosen cycle onward. It does not stack with itself, and it is applied by Shopify at billing time, so the order total reflects it exactly.

Existing subscribers keep the terms they signed up under. Adding a reward to a plan today does not retroactively give it to someone who subscribed last year — they are on the plan as it was. If you want to move them, cancel and re-offer rather than editing underneath them.